The golf ball business is ultra-competitive and sometimes cutthroat, but even rival golf ball experts agree…
You can divide golf balls into two basic categories:
1. “Low performance” golf balls with ionomer covers (usually brand name: Surlyn)
2. “High performance” golf balls (spin, feel, trajectory, etc.) with urethane covers
All the top golf ball manufacturers (Titleist, Callaway, TaylorMade, Bridgestone, Srixon) use urethane covers in their high-end, tour-caliber models.
Now, golf balls with urethane covers are more expensive to make, so in the past, they were more expensive to buy.
Therefore, they did not make much sense for primarily distance-minded mid- and high-handicappers.
But all that is quickly changing…
In the past, you had to choose: Do I want a durable, maximum-distance ball? Or, do I want a soft feel with trajectory control, stopping power, and spin around the greens?
Now, you can have both.
Like some others, Trust has cracked the code on making urethane-covered, soft-feeling yet durable, high-spinning golf balls…but without sacrificing distance.
And here’s the Trust difference:
Because the materials scientists and engineers at Trust handle the entire golf ball making process IN HOUSE – design, materials, core, and cover -- they can make inexpensive golf balls that rival the best in the world.