The golf ball business is ultra-competitive and sometimes cutthroat, but even rival golf ball experts agree…
You can divide golf balls into two basic categories:
1. “Low performance” golf balls with ionomer covers (usually brand name: Surlyn)
2. “High performance” golf balls (spin, feel, trajectory, etc.) with urethane covers
All the top golf ball manufacturers (Titleist, Callaway, TaylorMade, Bridgestone, Srixon) use urethane covers in their high-end, tour-caliber models.
Now, golf balls with urethane covers are more expensive to make, so in the past, they were more expensive to buy.
Therefore, they did not make much sense for primarily distance-minded mid- and high-handicappers.
But all that is quickly changing…